Nielsen: African-Americans- Are Increasingly Affluent, Educated and Diverse

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African-American consumers are making gains and upending outdated stereotypes on multiple fronts—from education and income to social media and civic engagement—with affluence, influence and cultural diversity all on the rise. Nielsen’s recent report, Increasingly Affluent, Educated and Diverse: African-American Consumers –The Untold Story, explores the consumption habits of higher-income African-Americans—those with a household income of $75,000 or more. The youthfulness and vitality of African-American consumers—bolstered by an influx of affluent and educated immigrants—and historic education attainment is amplifying the buying clout and expanding the influence of these consumers across a wide spectrum of services and goods.

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