Rap and hip-hop music has become an artistic and economic power. Rap artists have become cultural icons and trendsetters. These black men rose from the hard streets of the inner city to the glass covered corporate towers of American business. Along the way they raked in billions of dollars investing everything from jeans to vodka to water. Black rap artists, with little or no college education, are proving they are top notch businessmen. And now these brothas have set their sites on the technology sector.
Rapper Nas, whose real name is Nasir Bin Olu Daren Jones, has accumulated a $20 million dollar fortune. The rapper invested in technology by becoming a key backer of the technology start up that created the Fixed app. The smartphone app helps the user fight parking tickets. Nas invested in another San Francisco technology company called Proven. The company makes an app that helps job seekers apply to online job postings through their smartphones. Nas said in an interview, “Jobs are a concern for the nation and Proven is all about that, so I’m all about Proven.”
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